Statement of Intent.

 

STATEMENT OF INTENT:

In my poster for ‘table for two’ The main colour scheme will be red, to represent wine and other things they drink on dates, green, to represent the vegetables, blue, to show the text and then black to show and represent the depth of the people in the show. The advert would appeal to the target audience as it would attract those who enjoy dating shows and those who like to see cooking. I will also carefully consider the factor of age when applying my advert to the target population, I will make sure that the advert remains appropriate for those who are younger than fifteen but also consider that it still must attract people of all ages. The only adult thing that might be in the advert which is not appropriate for young children is the presence of alcohol. There will be multiple images of different types of food and deserts and drinks, so the posters are acceptable for children as it contains nothing that is inappropriate and would be appropriate for them to be in town centres. I will make sure that my advert represents the target audience and the people in the show in s positive light as I understand that the company would not want there to be negative light shone on them. I will make sure that the contestants are young and energetic, I will keep the posters colourful, and I will also make sure that those that are on the show understand the way they must act – keeping it appropriate. Regarding the ASA, the advert that I am going to create will contain no nudity and nothing that can cause harm to the viewers who are of younger ages, so there will be no ethical issues in regard to being reported by parents and others.